Five Tips for a Great Trade Show Booth

Trade show season is upon us – make sure you are ready to make the most of  your experience and time at your show with these five tips to make your booth the best ever!

1. Remember, it is a trade SHOW.

Have a script, costumes (company shirts), and props (promotional items). Be sure to rehearse your staff before you go to the trade show. Set up a mock trade show booth at your office or your company’s cafeteria. Have a script of what people are to say and practice how you will greet customers and prospects.  Enthusiastically practice handing out materials and giveaways and practice gathering info on those who come by.

2. Have a set of RULES.

When you are in the booth you are ON STAGE. Bring smiles, leave company gossip and drama at the door. Be well groomed: clothes must be pressed. Breaks take place outside of the booth: no eating in the booth and no sitting in the booth. No bad language or off-color jokes. Make sure your employees only use positive language and statements for the duration of the show. Be good neighbors to the other exhibitors- depending on the show, some may also be your customers or suppliers. Every 3 hours: Change your shoes, brush your teeth and apply deodorant.

3. Love your attendees’ KIDS.

Be sure to have giveaways that are fun for participants to bring home to their kids. This is a SURE WAY to win the hearts of those who come to the trade show who have traveled away from home to attend the show. They will remember you because you helped them be heros at home. A great specialty advertising company can help you choose the perfect items.

4. Market your booth BEFORE ARRIVING.

Send invitations two weeks before the event to customers and potential customers telling them that you’ll be at the trade show. Give them an incentive to come to your booth such as a “ticket” for a free gift. Entice them with teasers such as, “Want to see which gizmo will save the most electricity in 2010? We’ll have it in our booth!”


Trade shows have limited floor time for you to attract people to your booth and deliver your compelling sales message. Hire a professional who is skilled in STOPPING TRAFFIC in the aisles who can entertain people while informing them of your product and services and PEAK their interest to learn more about you. It’s a game of numbers: the more people who know what problems you solve for them with your product or service, the more business you will get!

I am an entertainer, keynote speaker and an expert at getting people to STOP at trade show booths just like yours. For more information…

Can’t Get No Satisfaction?

I was listening to a program on the radio today where they reported the findings of a recent poll on job satisfaction. The study covered people in careers of all kinds located across the nation. The study found that the people who reported having the highest level of job satisfaction were (in this order)

  1. Clergy
  2. Firefighters
  3. Physical Therapists

Three drastically different career paths that require different types of education and training, attract different personalities and people, and function in extremely different environments! I started to wonder what, if any, connection there was between these three career paths that contributed to the level of job satisfaction that they gave people. Then, I noticed something. All three of these jobs focus on service to others.

Those who are enriched by their work have jobs that result in the betterment of their fellow human beings. Clergy give people a dose of faith and hope and make people feel uplifted and loved. Firefighters save lives, keep families together, and make communities feel safe. Physical therapists relieve pain, speed recovery, and give people back abilities lost through surgeries and accidents. Every day, they serve others. Every day they feel satisfaction with their jobs.

I began to think about my job, and my level of job satisfaction. I get tremendous satisfaction out of performing my comedy magic and illusion shows, whether for parties, corporate events, or awards banquets. I love speaking at conferences and meetings to people about their businesses and their industries. Does this mean that my job serves the “betterment of my fellow human beings?”

What about my friends who work in inventory control for television manufacturers? Or those who create software? Or sell safety equipment? Do they feel satisfied by their jobs? Are they working in careers that better the lives of others?

The truth is, most jobs result in improving the lives of others. It may not  be obvious at first, but it is true! Those who work in electronics inventory control make sure that parts and products are in stock in a timely manner and that the finished products are on the shelf to bring entertainment and laughter to people. Those who create software help businesses manage their budgets and help small business owners pursue their dreams. Those who install safety equipment keep workers safe so that they can continue to provide for loved ones and come home to their families without injury.

Air conditioning technicians, auto mechanics, engineers, flight attendants, pharmacists, furniture manufacturers, accountants, office managers… the list goes on! All of these people contribute to the “betterment of their fellow human beings” whether they make their lives safer, more comfortable, less stressful, or more entertaining. In one way or another, they benefit other people and make life more enjoyable.

What is your level of job satisfaction? Have you thought about who it is your career serves? You can see your job as just that… a “job”… or you can see it as a something significant – something that benefits the people around you.

I invite you to step back and look at the big picture. Clergy, firefighters, and physical therapists aren’t the only ones who contribute to bettering their fellow human beings – you do too.

Thank you for making a difference in the lives of others!

Thoughts on the Crisis in Haiti

Haiti. Hundreds of thousands are feared to be dead. I am watching this on television right now. It is a miracle that we can see these things happening around the world, but I don’t like seeing what I am seeing. Graphic. Raw. Images of despair, panic, helplessness, and soon, hopelessness.

Children, adults, babies… dead, injured, lost, frightened, shocked.

But what can I do?

The first thing we must do is PRAY. Not everyone believes in the power of prayer. I do. Whether you do or do not, it costs nothing, and could possibly bring hope and healing. Give it a try. Prayer is good.

The next thing to do? HELP. Text “Haiti” to 90999 on your cell phone to donate $10.00 to the Red Cross for Relief in Haiti. 100% of your donation goes directly to the Red Cross- your cell phone carrier keeps nothing. A ten dollar donation will be hardly noticeable on your phone bill, but will help save lives and bring hope to those in need.

Then? TEACH. Help your kids or your friend’s kids understand what is happening and how they can make a difference. Help them with ideas and efforts to raise money for help. It is important to teach charity and compassion to the next generation and to support and encourage them to participate in aiding victims of tragedy.

Don’t turn your back on the events of the world to avoid the feelings that I am feeling right now. We must FEEL these emotions – for better or for worse. We must not lose our humanity.

My heart breaks… but through this pain shines hope.